New homes in Luce start at AED 7,000,000; the keys were due Sep 2025; you pay 10% to book, 50% while it is built and 40% at the keys.
In the 12 months to Oct 19, 2026, Dubai Land Department recorded 85 off-plan sales of 2-bed apartments of 1,397 sq ft to 2,095 sq ft in Palm Jumeirah. Their median price is AED 5,277 per sq ft (about AED 9,630,000 at 1,825 sq ft). This project's from price is AED 3,836 per sq ft (AED 7,000,000 for its smallest home, 1,825 sq ft), 27% less.
Keys
Sep 2025
The developer's handover date. It has passed and may be out of date, so ask us for the current one.
Payment plan
10 / 50 / 40
10% to book, 50% while it is built, 40% at the keys
Bedrooms
2 to 4 beds
Sizes
1,825 to 9,436 sq ft
Ownership
Freehold
Property types
Apartment, Penthouse, and Duplex
Registration fee
4% of the price
Paid to the Dubai Land Department
Details from the developer, as of Nov 1, 2026. They can change; ask us to confirm before you book.
Dubai Land Department register
From price per sq ft
AED 3,836 per sq ft
Similar off-plan homes: AED 5,277 per sq ft
RERA project
2572
Check it in Dubai REST, the Dubai Land Department's official app.
Built
48%
Being built. DLD register, Jun 12, 2026
Completion on the register
Dec 2025
DLD shows only the current date, so we can't tell whether it has moved before.
Escrow account
بنك أبوظبي الأول ش.م.ع.
The bank that holds your payments
Registered homes
38
In 1 buildings
Paying for it
You pay 10% when you book, 50% as the building goes up, and 40% when you get the keys.
AED
When
Stage
Share
Amount
When you book
Booking
10%
AED 700,000
As it is built
While it is built
50%
AED 3,500,000
At the keys (Sep 2025)
Keys
40%
AED 2,800,000
Booking payment, 10%
AED 700,000
Dubai Land Department fee (Oqood), 4%
AED 280,000
Cash you need to bookThe developer pays the broker, so there is no buyer's fee.
AED 980,000
The handover date (Sep 2025) is too close or already past to estimate the dates. Ask us for the developer's current schedule.
Your payments go into the project's escrow account, which RERA watches, not straight to the developer.
Before you buy
Pay into the project's escrow account only.
This project's escrow account is at the bank named on the register above, watched by RERA. Pay into that account, never to a person.
Budget for the service charge.
Buildings in this area paid a median of AED 20 per sq ft a year in 2023, from 5 buildings on the Dubai Land Department register. For the smallest home (1,825 sq ft) that is about AED 37,000 a year.
Register the sale with Oqood.
The Land Department records off-plan sales in its Oqood register. Until your sale is on it, the home isn't in your name.
Is the price fair?
Dubai Land Department recorded 85 off-plan sales of 2-bed apartments of 1,397 sq ft to 2,095 sq ft in Palm Jumeirah, from Oct 20, 2025 to Oct 19, 2026. Here is what they sold for, and where this project's from price sits.
Too few similar homes in LUCE sold in 24 months, so we compare with off-plan sales across Palm Jumeirah.
Dubai Land Department recorded 85 off-plan sales of 2-bed apartments of 1,397 sq ft to 2,095 sq ft in Palm Jumeirah, from Oct 20, 2025 to Oct 19, 2026. Here is what they sold for, and where this project's from price sits.
Median price AED 5,277 per sq ft
AED 2,878 to AED 4,015 per sq ft
11 sales
This project's from price is in this band.
AED 4,015 to AED 5,151 per sq ft
27 sales
AED 5,151 to AED 6,287 per sq ft
27 sales
AED 6,287 to AED 7,423 per sq ft
13 sales
AED 7,423 to AED 8,560 per sq ft
4 sales
AED 8,560 to AED 9,696 per sq ft
0 sales
AED 9,696 to AED 10,832 per sq ft
1 sale
AED 10,832 to AED 11,969 per sq ft
2 sales
AED 2,878 per sq ftAED 11,969 per sq ft
This project AED 3,836 per sq ft
Half of the sales sold for AED 4,541 to AED 6,171 per sq ft
The median is the middle sale: half sold for less, half for more.
Show as tableShow as chart
Price per sq ft
Sales
AED 2,878 to AED 4,015 per sq ft
11
AED 4,015 to AED 5,151 per sq ft
27
AED 5,151 to AED 6,287 per sq ft
27
AED 6,287 to AED 7,423 per sq ft
13
AED 7,423 to AED 8,560 per sq ft
4
AED 8,560 to AED 9,696 per sq ft
0
AED 9,696 to AED 10,832 per sq ft
1
AED 10,832 to AED 11,969 per sq ft
2
The 3 closest sales
Picked from the 85 similar sales above, closest in size to this project's smallest home.
Jan 2026AED 10,764,000AED 5,911 per sq ftPasso by Beyond - TOWER A, 1,821 sq ft
Oct 2025AED 10,740,000AED 5,833 per sq ftPasso by Beyond - TOWER A, 1,841 sq ft
Jan 2026AED 9,100,828AED 5,100 per sq ftOCEAN HOUSE, 1,784 sq ft
Sale prices from Dubai Land Department, Oct 20, 2025 to Oct 19, 2026. Off-plan sales only, of the same home type, bedrooms and size band.
What similar homes sold for
The median price of off-plan homes with the same number of bedrooms that sold in Palm Jumeirah in the 12 months to Sep 30, 2026. The smallest type is checked at the from price.
Type
Off-plan median
Sales
Against similar sales
2-bed apartmentFrom AED 7,000,000 here
Off-plan medianAED 8,730,000AED 5,260 per sq ft
Sales156
27% below 85 similar sales
3-bed apartment
Off-plan medianAED 13,636,000AED 6,544 per sq ft
Sales117
4-bed apartment
Off-plan medianAED 55,000,000AED 6,910 per sq ft
Sales36
Sale prices from Dubai Land Department, Oct 1, 2025 to Sep 30, 2026. A median needs at least 30 sales.
Rent and yield
Gross yield at the from price
3.3%
Typical for similar ready homes
5.1%
Median rent of 2-bed apartments in Palm Jumeirah
AED 230,000 a year
Rent contracts counted
824
Rented between
Apr 1, 2025 and Mar 31, 2026
2-bed apartment
AED 230,000 a year
3-bed apartment
AED 320,000 a year
4-bed apartment
AED 750,000 a year
Gross yield is a year's rent before costs, as a share of the price. At the from price: AED 230,000 ÷ AED 7,000,000 = 3.3%. The home earns nothing until the keys, and new buildings often rent for more than older ones.
Rents come from Ejari, Dubai's register of rent contracts: new residential contracts in the area, all buildings. A median is the middle one: half are lower, half higher.
On your doorstep
Al Sufouh Tram Stop3.1 km, 6 min driveTram stop
Palm West Beach2.2 km, 4 min driveBeach
The Palm Jumeirah waterfront2.6 km, 15 min driveWaterfront
Dubai College3.2 km, 6 min driveSchool
GEMS Wellington International School4 km, 8 min driveIB school
Luce is a Taraf Properties DMCC building on Palm Jumeirah with 2- to 4-bedroom apartments, a penthouse and a duplex from AED 7,000,000, and a listed handover of September 2025. That date has passed, so the listing may be out of date; ask the developer whether the building is complete and for its completion certificate.
The listed handover, September 2025, is more than a year in the past. The listing may be out of date. Ask the developer whether the building is finished, whether it has a completion certificate and when handover will take place.
The from price per square foot is about 27% below the median of 85 two-bedroom off-plan sales on Palm Jumeirah registered with the Dubai Land Department in the 12 months to October 2026. Those sales were across Palm Jumeirah, not in this building. Ask for the price per square foot of your exact unit.
The listed plan is 10% on booking, 50% during construction and 40% on handover. At the from price that is AED 700,000, AED 3,500,000 and AED 2,800,000. Separately, the 4% DLD fee comes to AED 280,000; ask when it is due. Because the handover date has passed, ask how much of the price is due when you sign, and get the plan in writing.
The listing describes 36 homes of two to four bedrooms, plus one penthouse and one duplex, both with four bedrooms, but elsewhere counts those two within the 36. Ask for the total number of homes. Sizes run from 1,825 to 9,436 sq ft. Every apartment has a maid's room and at least one balcony, and the penthouse and duplex each have a private pool and jacuzzi. A clinic is about 400 m away, Dubai College about 3.2 km and Dubai Internet City about 8 minutes by car.
The developer's plans. Sizes and layouts can change; ask us for the plan of the exact unit you're looking at.
Type A
Type B
2 BR
Type A
3 BR
Type B
4 BR
Type A
Type B
How prices moved
Median price of 2-bed apartments in Palm Jumeirah, over the 12 months to each dateUp 12% from Dec 2024 to Sep 2026.
Dec 2024AED 4,685 per sq ft
Sep 2026AED 5,260 per sq ft
Show as tableShow as chart
12 months to
Median price
Sales
Sep 2026
AED 5,260 per sq ft
156 sales
Jun 2026
AED 5,278 per sq ft
168 sales
Mar 2026
AED 5,251 per sq ft
163 sales
Dec 2025
AED 4,962 per sq ft
134 sales
Sep 2025
AED 4,414 per sq ft
91 sales
Jun 2025
AED 4,074 per sq ft
92 sales
Mar 2025
AED 4,059 per sq ft
101 sales
Dec 2024
AED 4,685 per sq ft
119 sales
Off-plan sales registered with the Dubai Land Department.
Questions about this project
Which company is building Luce?
Taraf Properties DMCC. Luce is on Palm Jumeirah.
When is handover?
The listed handover was September 2025, which has passed, so the listing may be out of date. Ask the developer whether the building is complete and for the completion certificate.
How does the price compare with recent sales?
The from price per square foot is about 27% below the median of 85 two-bedroom off-plan sales on Palm Jumeirah over the 12 months to October 2026.
What would I pay at the from price?
The listed plan gives AED 700,000 on booking, AED 3,500,000 during construction and AED 2,800,000 on handover. Separately, the 4% DLD fee comes to AED 280,000; ask when it is due.
How many homes are there?
The listing gives 36 homes, but is unclear whether that includes the penthouse and the duplex. Ask for the exact count.
Can foreigners buy here?
Yes. Luce is listed as freehold, so foreign buyers can own outright.
