New homes in Cello by Taraf start at AED 588,000; keys are due Jan 2027; you pay 10% to book, 40% while it is built and 50% at the keys.
In the 24 months to Oct 19, 2026, Dubai Land Department recorded 41 off-plan sales of studio apartments of 414 sq ft to 621 sq ft in Cello Residences. Their median price is AED 1,552 per sq ft (about AED 667,000 at 430 sq ft). This project's from price is AED 1,367 per sq ft (AED 588,000 for its smallest home, 430 sq ft), 12% less.
Keys
Jan 2027
The developer's handover date
Payment plan
10 / 40 / 50
10% to book, 40% while it is built, 50% at the keys
Bedrooms
Studio to 4 beds
Sizes
430 to 2,200 sq ft
Ownership
Freehold
Property types
Apartment and Penthouse
Registration fee
4% of the price
Paid to the Dubai Land Department
Details from the developer, as of Nov 1, 2026. They can change; ask us to confirm before you book.
Dubai Land Department register
From price per sq ft
AED 1,367 per sq ft
Similar off-plan homes: AED 1,552 per sq ft
RERA project
2843
Check it in Dubai REST, the Dubai Land Department's official app.
Built
9%
Being built. DLD register, Jun 12, 2026
Escrow account
بنك الإمارات دبي الوطني (ش.م.ع)
The bank that holds your payments
Registered homes
392
In 2 buildings
Paying for it
You pay 10% when you book, 40% as the building goes up, and 50% when you get the keys.
AED
When
Stage
Share
Amount
Now
Booking
10%
AED 58,800
Dec 2026
While it is built
40%
AED 235,200
Jan 2027
Keys
50%
AED 294,000
Booking payment, 10%
AED 58,800
Dubai Land Department fee (Oqood), 4%
AED 23,520
Cash you need to bookThe developer pays the broker, so there is no buyer's fee.
AED 82,320
The dates are our estimate: we spread the construction share evenly between now and the keys. The developer's real dates follow the building work, so they can move.
Your payments go into the project's escrow account, which RERA watches, not straight to the developer.
Before you buy
Pay into the project's escrow account only.
This project's escrow account is at the bank named on the register above, watched by RERA. Pay into that account, never to a person.
Budget for the service charge.
Buildings in this area paid a median of AED 19 per sq ft a year in 2023, from 5 buildings on the Dubai Land Department register. For the smallest home (430 sq ft) that is about AED 8,000 a year.
Register the sale with Oqood.
The Land Department records off-plan sales in its Oqood register. Until your sale is on it, the home isn't in your name.
Is the price fair?
Dubai Land Department recorded 41 off-plan sales of studio apartments of 414 sq ft to 621 sq ft in Cello Residences, from Oct 20, 2024 to Oct 19, 2026. Here is what they sold for, and where this project's from price sits.
Fewer than 30 similar homes in Cello Residences sold in 12 months, so we looked at 24 months.
Dubai Land Department recorded 41 off-plan sales of studio apartments of 414 sq ft to 621 sq ft in Cello Residences, from Oct 20, 2024 to Oct 19, 2026. Here is what they sold for, and where this project's from price sits.
Median price AED 1,552 per sq ft
AED 1,384 to AED 1,425 per sq ft
1 sale
AED 1,425 to AED 1,465 per sq ft
6 sales
AED 1,465 to AED 1,506 per sq ft
1 sale
AED 1,506 to AED 1,547 per sq ft
10 sales
AED 1,547 to AED 1,587 per sq ft
16 sales
AED 1,587 to AED 1,628 per sq ft
4 sales
AED 1,628 to AED 1,669 per sq ft
1 sale
AED 1,669 to AED 1,710 per sq ft
2 sales
AED 1,384 per sq ftAED 1,710 per sq ft
This project AED 1,367 per sq ft, below every sale
Half of the sales sold for AED 1,518 to AED 1,580 per sq ft
The median is the middle sale: half sold for less, half for more.
Show as tableShow as chart
Price per sq ft
Sales
AED 1,384 to AED 1,425 per sq ft
1
AED 1,425 to AED 1,465 per sq ft
6
AED 1,465 to AED 1,506 per sq ft
1
AED 1,506 to AED 1,547 per sq ft
10
AED 1,547 to AED 1,587 per sq ft
16
AED 1,587 to AED 1,628 per sq ft
4
AED 1,628 to AED 1,669 per sq ft
1
AED 1,669 to AED 1,710 per sq ft
2
The 3 closest sales
Picked from the 41 similar sales above, closest in size to this project's smallest home.
Aug 2025AED 678,000AED 1,560 per sq ftCello Residences - Tower B, 435 sq ft
Jul 2025AED 664,000AED 1,527 per sq ftCello Residences - Tower B, 435 sq ft
Jul 2025AED 688,000AED 1,583 per sq ftCello Residences - Tower B, 435 sq ft
Sale prices from Dubai Land Department, Oct 20, 2024 to Oct 19, 2026. Off-plan sales only, of the same home type, bedrooms and size band.
What similar homes sold for
The median price of off-plan homes with the same number of bedrooms that sold in Jumeirah Village Circle in the 12 months to Sep 30, 2026. The smallest type is checked at the from price.
Type
Off-plan median
Sales
Against similar sales
Studio apartmentFrom AED 588,000 here
Off-plan medianAED 741,000AED 1,825 per sq ft
Sales2,549
12% below 41 similar sales
1-bed apartment
Off-plan medianAED 1,159,000AED 1,497 per sq ft
Sales3,757
2-bed apartment
Off-plan medianAED 1,702,000AED 1,377 per sq ft
Sales885
3-bed apartment
Off-plan medianAED 2,249,000AED 1,425 per sq ft
Sales90
4-bed apartment
Off-plan medianToo few sales for a median
Sales1
Sale prices from Dubai Land Department, Oct 1, 2025 to Sep 30, 2026. A median needs at least 30 sales.
Rent and yield
Gross yield at the from price
8.8%
Typical for similar ready homes
8.5%
Median rent of studio apartments in Jumeirah Village Circle
AED 52,000 a year
Rent contracts counted
5,438
Rented between
Apr 1, 2025 and Mar 31, 2026
Studio apartment
AED 52,000 a year
1-bed apartment
AED 75,000 a year
2-bed apartment
AED 110,000 a year
3-bed apartment
AED 145,000 a year
Gross yield is a year's rent before costs, as a share of the price. At the from price: AED 52,000 ÷ AED 588,000 = 8.8%. The home earns nothing until the keys, and new buildings often rent for more than older ones.
Rents come from Ejari, Dubai's register of rent contracts: new residential contracts in the area, all buildings. A median is the middle one: half are lower, half higher.
On your doorstep
Dubai Internet City Metro Station5.9 km, 14 min driveMetro station
Nord Anglia International School1.8 km, 3 min driveSchool
JSS International School1.8 km, 4 min driveIndian school
Circle Mall950 m, 15 min walkMall
Mediclinic Springs4 km, 8 min driveHospital
Dubai Internet City6.3 km, 17 min driveOffices
The Els Club, Dubai Sports City3.3 km, 10 min driveGolf
Cello by Taraf is a two-tower Taraf Properties DMCC project in Jumeirah Village Circle with studios to 4-bedroom penthouses from AED 588,000 and a listed handover of January 2027. The price check puts the from price per square foot about 12% below 41 similar studio sales in the project (24 months to October 2026), and handover is due soon.
The price check compares the from price per square foot with 41 studio sales in the project over the 24 months to October 2026. It puts the from price about 12% below them. The check compares price per square foot, not total price, so ask which unit the from price is for.
The listed handover is January 2027, about two months away. Ask the developer whether the towers have their completion certificate. The plan is 10% on booking, 40% during construction and 50% at handover, which at the from price is AED 58,800, AED 235,200 and AED 294,000. Separately, the 4% DLD fee comes to AED 23,520; ask when it is due. Ask also when the 40% construction payment falls due.
The project has two towers of 21 and 23 floors. Homes range from studios and one- to three-bedroom apartments to penthouses with four bedrooms. The listing gives sizes of 430 to 2,200 sq ft, but the developer quotes studios from 452 sq ft and 4-bedroom homes of as much as 5,072 sq ft, so confirm your unit's size on the floor plan. For shared use there is a lap pool with a kids' pool, a gym inside and another outside, a deck for yoga, a lawn with an outdoor cinema, a reading deck, a fire pit lounge, children's play areas, a barbecue area and a multi-purpose room.
A HealthHub clinic is about 30 m away. Nord Anglia International School and JSS International School are each about 1.8 km away, 3 to 4 minutes by car. Dubai Internet City Metro Station is about 5.9 km away, around 14 minutes by car.
