New homes in Serenia District West Residence start at AED 1,866,000; keys are due Dec 2028; you pay 10% to book, 50% while it is built and 40% at the keys.
In the 12 months to Oct 19, 2026, Dubai Land Department recorded 53 off-plan sales of 1-bed apartments of 621 sq ft to 931 sq ft in SERENIA DISTRICT - WEST. Their median price is AED 2,440 per sq ft (about AED 2,013,000 at 825 sq ft). This project's from price is AED 2,262 per sq ft (AED 1,866,000 for its smallest home, 825 sq ft), 7% less.
Keys
Dec 2028
The developer's handover date
Payment plan
10 / 50 / 40
10% to book, 50% while it is built, 40% at the keys
Bedrooms
1 to 3 beds
Sizes
825 to 2,631 sq ft
Ownership
Freehold
Property types
Apartment
Registration fee
4% of the price
Paid to the Dubai Land Department
Details from the developer, as of Nov 1, 2026. They can change; ask us to confirm before you book.
Dubai Land Department register
From price per sq ft
AED 2,262 per sq ft
Similar off-plan homes: AED 2,440 per sq ft
RERA project
3408
Check it in Dubai REST, the Dubai Land Department's official app.
Built
0%
Not started. DLD register, Jun 12, 2026
Completion on the register
Dec 2028
DLD shows only the current date, so we can't tell whether it has moved before.
Escrow account
مصرف الشارقه الاسلامى
The bank that holds your payments
Registered homes
423
In 1 buildings
Paying for it
You pay 10% when you book, 50% as the building goes up, and 40% when you get the keys.
AED
When
Stage
Share
Amount
Now
Booking
10%
AED 186,600
Feb 2027
While it is built
6.3%
AED 116,625
May 2027
While it is built
6.3%
AED 116,625
Jul 2027
While it is built
6.3%
AED 116,625
Oct 2027
While it is built
6.3%
AED 116,625
Jan 2028
While it is built
6.3%
AED 116,625
Apr 2028
While it is built
6.3%
AED 116,625
Jun 2028
While it is built
6.3%
AED 116,625
Sep 2028
While it is built
6.3%
AED 116,625
Dec 2028
Keys
40%
AED 746,400
Booking payment, 10%
AED 186,600
Dubai Land Department fee (Oqood), 4%
AED 74,640
Cash you need to bookThe developer pays the broker, so there is no buyer's fee.
AED 261,240
The dates are our estimate: we spread the construction share evenly between now and the keys. The developer's real dates follow the building work, so they can move.
Your payments go into the project's escrow account, which RERA watches, not straight to the developer.
Before you buy
Pay into the project's escrow account only.
This project's escrow account is at the bank named on the register above, watched by RERA. Pay into that account, never to a person.
Budget for the service charge.
Buildings in this area paid a median of AED 15 per sq ft a year in 2023, from 20 buildings on the Dubai Land Department register. For the smallest home (825 sq ft) that is about AED 12,000 a year.
Register the sale with Oqood.
The Land Department records off-plan sales in its Oqood register. Until your sale is on it, the home isn't in your name.
Is the price fair?
Dubai Land Department recorded 53 off-plan sales of 1-bed apartments of 621 sq ft to 931 sq ft in SERENIA DISTRICT - WEST, from Oct 20, 2025 to Oct 19, 2026. Here is what they sold for, and where this project's from price sits.
Dubai Land Department recorded 53 off-plan sales of 1-bed apartments of 621 sq ft to 931 sq ft in SERENIA DISTRICT - WEST, from Oct 20, 2025 to Oct 19, 2026. Here is what they sold for, and where this project's from price sits.
Median price AED 2,440 per sq ft
AED 2,248 to AED 2,323 per sq ft
8 sales
This project's from price is in this band.
AED 2,323 to AED 2,399 per sq ft
10 sales
AED 2,399 to AED 2,474 per sq ft
11 sales
AED 2,474 to AED 2,550 per sq ft
11 sales
AED 2,550 to AED 2,625 per sq ft
4 sales
AED 2,625 to AED 2,701 per sq ft
6 sales
AED 2,701 to AED 2,776 per sq ft
0 sales
AED 2,776 to AED 2,851 per sq ft
3 sales
AED 2,248 per sq ftAED 2,851 per sq ft
This project AED 2,262 per sq ft
Half of the sales sold for AED 2,380 to AED 2,542 per sq ft
The median is the middle sale: half sold for less, half for more.
Show as tableShow as chart
Price per sq ft
Sales
AED 2,248 to AED 2,323 per sq ft
8
AED 2,323 to AED 2,399 per sq ft
10
AED 2,399 to AED 2,474 per sq ft
11
AED 2,474 to AED 2,550 per sq ft
11
AED 2,550 to AED 2,625 per sq ft
4
AED 2,625 to AED 2,701 per sq ft
6
AED 2,701 to AED 2,776 per sq ft
0
AED 2,776 to AED 2,851 per sq ft
3
The 3 closest sales
Picked from the 53 similar sales above, closest in size to this project's smallest home.
Feb 2026AED 2,098,000AED 2,542 per sq ftSERENIA DISTRICT - WEST, 825 sq ft
Jan 2026AED 1,886,000AED 2,285 per sq ftSERENIA DISTRICT - WEST, 825 sq ft
Jan 2026AED 2,065,000AED 2,502 per sq ftSERENIA DISTRICT - WEST, 825 sq ft
Sale prices from Dubai Land Department, Oct 20, 2025 to Oct 19, 2026. Off-plan sales only, of the same home type, bedrooms and size band.
What similar homes sold for
The median price of off-plan homes with the same number of bedrooms that sold in Jumeirah Islands in the 12 months to Sep 30, 2026. The smallest type is checked at the from price.
Type
Off-plan median
Sales
Against similar sales
1-bed apartmentFrom AED 1,866,000 here
Off-plan medianAED 2,058,000AED 2,474 per sq ft
Sales855
7% below 53 similar sales
2-bed apartment
Off-plan medianAED 3,237,000AED 2,466 per sq ft
Sales523
3-bed apartment
Off-plan medianAED 4,176,000AED 2,444 per sq ft
Sales127
Sale prices from Dubai Land Department, Oct 1, 2025 to Sep 30, 2026. A median needs at least 30 sales.
Rent and yield
Gross yield at the from price
4.6%
Typical for similar ready homes
7.1%
Median rent of 1-bed apartments in Jumeirah Islands
AED 85,000 a year
Rent contracts counted
2,268
Rented between
Apr 1, 2025 and Mar 31, 2026
1-bed apartment
AED 85,000 a year
2-bed apartment
AED 125,000 a year
3-bed apartment
AED 170,000 a year
Gross yield is a year's rent before costs, as a share of the price. At the from price: AED 85,000 ÷ AED 1,866,000 = 4.6%. The home earns nothing until the keys, and new buildings often rent for more than older ones.
Rents come from Ejari, Dubai's register of rent contracts: new residential contracts in the area, all buildings. A median is the middle one: half are lower, half higher.
On your doorstep
DMCC Metro Station850 m, 14 min walkMetro station
JBR beach1.8 km, 8 min driveBeach
Marina Walk2.1 km, 6 min driveWaterfront
Emirates International School - Meadows1.1 km, 7 min driveSchool
Regent International School3.8 km, 9 min driveBritish school
Delhi Private School3.9 km, 9 min driveIndian school
Serenia District West Residence is a Palma Holdings apartment project in Jumeirah Islands with 1- to 3-bedroom homes from AED 1,866,000 and handover listed for December 2028. The price check puts the from price 7.3% below 53 similar one-bedroom sales in the project over the 12 months to October 2026.
The price check puts the from price per square foot 7.3% below 53 similar one-bedroom off-plan sales in this project, registered with the Dubai Land Department over the 12 months to October 2026. Ask for the price per square foot of the unit you are offered.
The plan is 10% on booking, 50% during construction and 40% on handover. At the from price that is AED 186,600 to book, AED 933,000 during the build and AED 746,400 at handover, listed for December 2028, about two years away. Separately, the 4% DLD fee comes to AED 74,640; ask when it is due.
Listed sizes are about 825 sq ft for one bedroom, 1,303 sq ft for two and 2,631 sq ft for three. The project has a clubhouse across four levels, with indoor basketball, an indoor paddle court, a gym and spa facilities for women and men. The listing names Nikken Sekkei as the architects.
By our map, Armada Medical Centre is about 430 m away and Jumeirah Lakes Towers about 680 m. DMCC Metro Station is about 840 m away. Emirates International School - Meadows is about 1.1 km away, about 7 minutes by car by our estimate, and The Montgomerie Golf Club about 1.3 km. JBR beach is about 1.8 km away, around 8 minutes by car.
The developer's plans. Sizes and layouts can change; ask us for the plan of the exact unit you're looking at.
1 BR
2 BR
3 BR
How prices moved
Median price of 1-bed apartments in Jumeirah Islands, over the 12 months to each dateUp 22% from Dec 2024 to Sep 2026.
Dec 2024AED 2,036 per sq ft
Sep 2026AED 2,474 per sq ft
Show as tableShow as chart
12 months to
Median price
Sales
Sep 2026
AED 2,474 per sq ft
855 sales
Jun 2026
AED 2,500 per sq ft
796 sales
Mar 2026
AED 2,436 per sq ft
861 sales
Dec 2025
AED 2,420 per sq ft
959 sales
Sep 2025
AED 2,358 per sq ft
1,021 sales
Jun 2025
AED 2,362 per sq ft
1,093 sales
Mar 2025
AED 2,215 per sq ft
912 sales
Dec 2024
AED 2,036 per sq ft
933 sales
Off-plan sales registered with the Dubai Land Department.
Questions about this project
Which company is developing Serenia District West Residence?
Palma Holdings. The project is in Jumeirah Islands.
Can foreigners buy here?
Yes. The listing gives the ownership as freehold.
How does the price compare with other sales?
The price check puts the from price per square foot 7.3% below 53 similar one-bedroom off-plan sales in this project over the 12 months to October 2026.
How much do I pay at each stage?
AED 186,600 on booking, AED 933,000 during construction and AED 746,400 on handover, at the from price. Separately, the 4% DLD fee comes to AED 74,640; ask when it is due.
What is in the clubhouse?
It has four levels, with an indoor paddle court, indoor basketball, a gym and spa facilities for women and men.
How far is the metro?
By our map, DMCC Metro Station is about 840 m away and Jumeirah Lakes Towers about 680 m.
