New homes in Sera Gardens by Vision start at AED 666,000; keys are due Mar 2028; you pay 20% while it is built and 80% at the keys.
In the 12 months to Oct 19, 2026, Dubai Land Department recorded 619 off-plan sales of studio apartments of 414 sq ft to 621 sq ft in International Media Production Zone. Their median price is AED 1,601 per sq ft (about AED 668,000 at 417 sq ft). This project's from price is AED 1,597 per sq ft (AED 666,000 for its smallest home, 417 sq ft), about the same.
Keys
Mar 2028
The developer's handover date
Payment plan
20 / 80
20% while it is built, 80% at the keys
Bedrooms
Studio to 3 beds
Sizes
417 to 2,024 sq ft
Ownership
Freehold
Property types
Apartment
Registration fee
4% of the price
Paid to the Dubai Land Department
Details from the developer, as of Nov 1, 2026. They can change; ask us to confirm before you book.
Dubai Land Department register
From price per sq ft
AED 1,597 per sq ft
Similar off-plan homes: AED 1,601 per sq ft
We couldn't match this project to the Dubai Land Department project register yet. Ask us for its RERA project number.
Paying for it
You pay 20% as the building goes up, and 80% when you get the keys.
AED
When
Stage
Share
Amount
Feb 2027
While it is built
4%
AED 26,640
Apr 2027
While it is built
4%
AED 26,640
Jul 2027
While it is built
4%
AED 26,640
Oct 2027
While it is built
4%
AED 26,640
Dec 2027
While it is built
4%
AED 26,640
Mar 2028
Keys
80%
AED 532,800
Dubai Land Department fee (Oqood), 4%
AED 26,640
Cash you need to bookThe developer pays the broker, so there is no buyer's fee.
AED 26,640
The dates are our estimate: we spread the construction share evenly between now and the keys. The developer's real dates follow the building work, so they can move.
Your payments go into the project's escrow account, which RERA watches, not straight to the developer.
Before you buy
Pay into the project's escrow account only.
Every off-plan project in Dubai must have an escrow account at a bank, watched by RERA. Pay into that account, never to a person. Ask for the account number.
Budget for the service charge.
Buildings in this area paid a median of AED 15 per sq ft a year in 2023, from 6 buildings on the Dubai Land Department register. For the smallest home (417 sq ft) that is about AED 6,000 a year.
Register the sale with Oqood.
The Land Department records off-plan sales in its Oqood register. Until your sale is on it, the home isn't in your name.
Is the price fair?
Dubai Land Department recorded 619 off-plan sales of studio apartments of 414 sq ft to 621 sq ft in International Media Production Zone, from Oct 20, 2025 to Oct 19, 2026. Here is what they sold for, and where this project's from price sits.
We compare with off-plan sales across International Media Production Zone, as this project isn't on the Dubai Land Department register yet or has too few sales.
Dubai Land Department recorded 619 off-plan sales of studio apartments of 414 sq ft to 621 sq ft in International Media Production Zone, from Oct 20, 2025 to Oct 19, 2026. Here is what they sold for, and where this project's from price sits.
Median price AED 1,601 per sq ft
AED 1,037 to AED 1,146 per sq ft
3 sales
AED 1,146 to AED 1,254 per sq ft
27 sales
AED 1,254 to AED 1,363 per sq ft
53 sales
AED 1,363 to AED 1,472 per sq ft
111 sales
AED 1,472 to AED 1,581 per sq ft
93 sales
AED 1,581 to AED 1,689 per sq ft
122 sales
This project's from price is in this band.
AED 1,689 to AED 1,798 per sq ft
152 sales
AED 1,798 to AED 1,907 per sq ft
58 sales
AED 1,037 per sq ftAED 1,907 per sq ft
This project AED 1,597 per sq ft
Half of the sales sold for AED 1,432 to AED 1,717 per sq ft
The median is the middle sale: half sold for less, half for more.
Show as tableShow as chart
Price per sq ft
Sales
AED 1,037 to AED 1,146 per sq ft
3
AED 1,146 to AED 1,254 per sq ft
27
AED 1,254 to AED 1,363 per sq ft
53
AED 1,363 to AED 1,472 per sq ft
111
AED 1,472 to AED 1,581 per sq ft
93
AED 1,581 to AED 1,689 per sq ft
122
AED 1,689 to AED 1,798 per sq ft
152
AED 1,798 to AED 1,907 per sq ft
58
The 3 closest sales
Picked from the 619 similar sales above, closest in size to this project's smallest home.
Oct 2026AED 780,502AED 1,872 per sq ftSamana Sky Views, 417 sq ft
Aug 2026AED 628,444AED 1,507 per sq ftSamana Sky Views, 417 sq ft
Apr 2026AED 713,201AED 1,710 per sq ftSamana Sky Views, 417 sq ft
Sale prices from Dubai Land Department, Oct 20, 2025 to Oct 19, 2026. Off-plan sales only, of the same home type, bedrooms and size band.
What similar homes sold for
The median price of off-plan homes with the same number of bedrooms that sold in Dubai Production City in the 12 months to Sep 30, 2026. The smallest type is checked at the from price.
Type
Off-plan median
Sales
Against similar sales
Studio apartmentFrom AED 666,000 here
Off-plan medianAED 701,000AED 1,645 per sq ft
Sales943
In line with 619 similar sales
1-bed apartment
Off-plan medianAED 1,109,000AED 1,353 per sq ft
Sales1,006
2-bed apartment
Off-plan medianAED 1,589,000AED 1,275 per sq ft
Sales378
3-bed apartment
Off-plan medianAED 2,175,000AED 1,274 per sq ft
Sales78
Sale prices from Dubai Land Department, Oct 1, 2025 to Sep 30, 2026. A median needs at least 30 sales.
Rent and yield
Gross yield at the from price
6%
Typical for similar ready homes
9.8%
Median rent of studio apartments in Dubai Production City
AED 40,000 a year
Rent contracts counted
1,502
Rented between
Apr 1, 2025 and Mar 31, 2026
Studio apartment
AED 40,000 a year
1-bed apartment
AED 63,000 a year
2-bed apartment
AED 85,000 a year
3-bed apartment
AED 160,000 a year
Gross yield is a year's rent before costs, as a share of the price. At the from price: AED 40,000 ÷ AED 666,000 = 6%. The home earns nothing until the keys, and new buildings often rent for more than older ones.
Rents come from Ejari, Dubai's register of rent contracts: new residential contracts in the area, all buildings. A median is the middle one: half are lower, half higher.
On your doorstep
Jumeirah Golf Estates Metro Station3.3 km, 6 min driveMetro station
Victory Heights Primary School3 km, 10 min driveSchool
Dwight School Dubai3.6 km, 10 min driveIB school
JSS International School5.8 km, 14 min driveIndian school
Sera Gardens by Vision is a Vision Developments apartment project in Dubai Production City, with studios to three-bedroom homes from AED 666,000 and handover listed for March 2028. The plan lists no booking payment: 20% is due during construction and 80% at handover.
The payment plan has two steps: 20% during construction and 80% at handover. At the from price that is AED 133,200 during the build and AED 532,800 at handover in March 2028, about 16 months from now. The plan lists nothing on booking, so ask what you must pay to reserve a unit and when the 20% falls due. Separately, the 4% DLD fee comes to AED 26,640; ask when it is due.
In the 12 months to October 2026, the Dubai Land Department recorded 619 studio off-plan sales in International Media Production Zone. The price check puts the from price per square foot in line with them. Those sales were across the area, not in this project.
Sizes run from 417 to 2,024 sq ft. The listing gives about 423 sq ft for a studio, 650 sq ft for one bedroom and 1,291 sq ft for two, but no size for three bedrooms, so check the floor plans. The building has 8 floors, and homes are handed over without furniture. Shared facilities include a pool, a gym, a cinema, a gaming area and BBQ areas, with covered parking and 24/7 security.
A clinic is about 490 m away, around 8 minutes on foot, and Jumeirah Golf Estates about 760 m. Jumeirah Golf Estates Metro Station is about 3.3 km away, around 6 minutes by car. Victory Heights Primary School is about 3.0 km away and Dwight School Dubai about 3.6 km, both about 10 minutes' drive. JBR beach is about 20 minutes by car.
The developer's plans. Sizes and layouts can change; ask us for the plan of the exact unit you're looking at.
Studio
1 BR
2 BR
How prices moved
Median price of studio apartments in Dubai Production City, over the 12 months to each dateUp 2% from Dec 2024 to Sep 2026.
Dec 2024AED 1,613 per sq ft
Sep 2026AED 1,645 per sq ft
Show as tableShow as chart
12 months to
Median price
Sales
Sep 2026
AED 1,645 per sq ft
943 sales
Jun 2026
AED 1,676 per sq ft
1,461 sales
Mar 2026
AED 1,574 per sq ft
2,341 sales
Dec 2025
AED 1,516 per sq ft
2,615 sales
Sep 2025
AED 1,507 per sq ft
2,540 sales
Jun 2025
AED 1,465 per sq ft
2,150 sales
Mar 2025
AED 1,532 per sq ft
1,194 sales
Dec 2024
AED 1,613 per sq ft
682 sales
Off-plan sales registered with the Dubai Land Department.
Questions about this project
What do I pay before handover?
20% during construction, or AED 133,200 at the from price. The plan lists no booking payment, so ask what deposit secures a unit.
How does the price compare with recent sales?
The price check puts the from price per square foot in line with 619 studio off-plan sales in International Media Production Zone over the 12 months to October 2026.
Are the apartments furnished?
No. The listing says homes are handed over without furniture.
When is handover?
The listed handover is March 2028. The remaining 80%, AED 532,800 at the from price, is due then.
Can foreigners buy here?
Yes. The project is freehold, so foreign buyers can own the home outright.
How far is the metro?
Jumeirah Golf Estates Metro Station is about 3.3 km away, around 6 minutes by car.
