New homes in Eira Residence start at AED 550,000; keys are due Apr 2029; you pay 10% to book, 30% while it is built and 60% at the keys.
In the 12 months to Oct 19, 2026, Dubai Land Department recorded 266 off-plan sales of studio apartments of 276 sq ft to 414 sq ft in International Media Production Zone. Their median price is AED 1,676 per sq ft (about AED 587,000 at 350 sq ft). This project's from price is AED 1,571 per sq ft (AED 550,000 for its smallest home, 350 sq ft), 6% less.
Keys
Apr 2029
The developer's handover date
Payment plan
10 / 30 / 60
10% to book, 30% while it is built, 60% at the keys
Bedrooms
Studio to 1 bed
Sizes
350 to 700 sq ft
Ownership
Freehold
Property types
Apartment
Registration fee
4% of the price
Paid to the Dubai Land Department
Details from the developer, as of Nov 1, 2026. They can change; ask us to confirm before you book.
Dubai Land Department register
From price per sq ft
AED 1,571 per sq ft
Similar off-plan homes: AED 1,676 per sq ft
We couldn't match this project to the Dubai Land Department project register yet. Ask us for its RERA project number.
Paying for it
You pay 10% when you book, 30% as the building goes up, and 60% when you get the keys.
AED
When
Stage
Share
Amount
Now
Booking
10%
AED 55,000
Feb 2027
While it is built
3.8%
AED 20,625
May 2027
While it is built
3.8%
AED 20,625
Sep 2027
While it is built
3.8%
AED 20,625
Dec 2027
While it is built
3.8%
AED 20,625
Mar 2028
While it is built
3.8%
AED 20,625
Jun 2028
While it is built
3.8%
AED 20,625
Oct 2028
While it is built
3.8%
AED 20,625
Jan 2029
While it is built
3.8%
AED 20,625
Apr 2029
Keys
60%
AED 330,000
Booking payment, 10%
AED 55,000
Dubai Land Department fee (Oqood), 4%
AED 22,000
Cash you need to bookThe developer pays the broker, so there is no buyer's fee.
AED 77,000
The dates are our estimate: we spread the construction share evenly between now and the keys. The developer's real dates follow the building work, so they can move.
Your payments go into the project's escrow account, which RERA watches, not straight to the developer.
Before you buy
Pay into the project's escrow account only.
Every off-plan project in Dubai must have an escrow account at a bank, watched by RERA. Pay into that account, never to a person. Ask for the account number.
Budget for the service charge.
Buildings in this area paid a median of AED 15 per sq ft a year in 2023, from 6 buildings on the Dubai Land Department register. For the smallest home (350 sq ft) that is about AED 5,000 a year.
Register the sale with Oqood.
The Land Department records off-plan sales in its Oqood register. Until your sale is on it, the home isn't in your name.
Is the price fair?
Dubai Land Department recorded 266 off-plan sales of studio apartments of 276 sq ft to 414 sq ft in International Media Production Zone, from Oct 20, 2025 to Oct 19, 2026. Here is what they sold for, and where this project's from price sits.
We compare with off-plan sales across International Media Production Zone, as this project isn't on the Dubai Land Department register yet or has too few sales.
Dubai Land Department recorded 266 off-plan sales of studio apartments of 276 sq ft to 414 sq ft in International Media Production Zone, from Oct 20, 2025 to Oct 19, 2026. Here is what they sold for, and where this project's from price sits.
Median price AED 1,676 per sq ft
AED 1,209 to AED 1,374 per sq ft
19 sales
AED 1,374 to AED 1,538 per sq ft
37 sales
AED 1,538 to AED 1,703 per sq ft
90 sales
This project's from price is in this band.
AED 1,703 to AED 1,868 per sq ft
63 sales
AED 1,868 to AED 2,033 per sq ft
11 sales
AED 2,033 to AED 2,198 per sq ft
14 sales
AED 2,198 to AED 2,362 per sq ft
24 sales
AED 2,362 to AED 2,527 per sq ft
8 sales
AED 1,209 per sq ftAED 2,527 per sq ft
This project AED 1,571 per sq ft
Half of the sales sold for AED 1,543 to AED 1,823 per sq ft
The median is the middle sale: half sold for less, half for more.
Show as tableShow as chart
Price per sq ft
Sales
AED 1,209 to AED 1,374 per sq ft
19
AED 1,374 to AED 1,538 per sq ft
37
AED 1,538 to AED 1,703 per sq ft
90
AED 1,703 to AED 1,868 per sq ft
63
AED 1,868 to AED 2,033 per sq ft
11
AED 2,033 to AED 2,198 per sq ft
14
AED 2,198 to AED 2,362 per sq ft
24
AED 2,362 to AED 2,527 per sq ft
8
The 3 closest sales
Picked from the 266 similar sales above, closest in size to this project's smallest home.
Oct 2026AED 580,000AED 1,667 per sq ftEIRA, 348 sq ft
Oct 2026AED 580,000AED 1,676 per sq ftEIRA, 346 sq ft
Oct 2026AED 598,000AED 1,728 per sq ftEIRA, 346 sq ft
Sale prices from Dubai Land Department, Oct 20, 2025 to Oct 19, 2026. Off-plan sales only, of the same home type, bedrooms and size band.
What similar homes sold for
The median price of off-plan homes with the same number of bedrooms that sold in Dubai Production City in the 12 months to Sep 30, 2026. The smallest type is checked at the from price.
Type
Off-plan median
Sales
Against similar sales
Studio apartmentFrom AED 550,000 here
Off-plan medianAED 701,000AED 1,645 per sq ft
Sales943
6% below 266 similar sales
1-bed apartment
Off-plan medianAED 1,109,000AED 1,353 per sq ft
Sales1,006
Sale prices from Dubai Land Department, Oct 1, 2025 to Sep 30, 2026. A median needs at least 30 sales.
Rent and yield
Gross yield at the from price
7.3%
Typical for similar ready homes
9.8%
Median rent of studio apartments in Dubai Production City
AED 40,000 a year
Rent contracts counted
1,502
Rented between
Apr 1, 2025 and Mar 31, 2026
Studio apartment
AED 40,000 a year
1-bed apartment
AED 63,000 a year
Gross yield is a year's rent before costs, as a share of the price. At the from price: AED 40,000 ÷ AED 550,000 = 7.3%. The home earns nothing until the keys, and new buildings often rent for more than older ones.
Rents come from Ejari, Dubai's register of rent contracts: new residential contracts in the area, all buildings. A median is the middle one: half are lower, half higher.
On your doorstep
Jumeirah Golf Estates Metro Station3.9 km, 8 min driveMetro station
Victory Heights Primary School2.6 km, 11 min driveSchool
Dwight School Dubai3.2 km, 10 min driveIB school
JSS International School4.8 km, 13 min driveIndian school
Eira Residence is a Neoterra building in Dubai Production City with studios and one-bedroom homes from AED 550,000 and a listed handover of April 2029. 60% of the price is due at handover, and the from price is 6.2% below 266 similar studio sales in the area (12 months to October 2026).
You pay 10% on booking, 30% during construction and 60% at handover. At the from price that is AED 55,000 to book, then AED 165,000 during the build and AED 330,000 at handover. The listing also shows the plan in four steps of 10%, 30%, 10% and 50%, so confirm the exact steps on the sale agreement. Separately, the 4% DLD fee comes to AED 22,000; ask when it is due.
The from price is 6.2% below 266 similar studio sales in International Media Production Zone (12 months to October 2026). The check compares price per square foot, not total price. These are area sales, so compare the unit and floor you are offered with nearby buildings.
Studios are about 350 sq ft and one-bedroom homes about 700 sq ft. Homes have balconies, open-plan living areas and built-in wardrobes. Shared facilities include an indoor pool, a gym, landscaped gardens, a children's play area and CCTV security. The listed handover is about two and a half years away, so ask how far construction has got.
Mediclinic Meaisem is about 530 m away, about 4 minutes by car. Jumeirah Golf Estates is about 1.5 km away and Victory Heights Primary School about 2.6 km. Dwight School Dubai is about 3.2 km away. Jumeirah Golf Estates Metro Station is about 3.9 km away, around 8 minutes by car, and JBR beach about an 18-minute drive.
The developer's plans. Sizes and layouts can change; ask us for the plan of the exact unit you're looking at.
Studio
1 BR
How prices moved
Median price of studio apartments in Dubai Production City, over the 12 months to each dateUp 2% from Dec 2024 to Sep 2026.
Dec 2024AED 1,613 per sq ft
Sep 2026AED 1,645 per sq ft
Show as tableShow as chart
12 months to
Median price
Sales
Sep 2026
AED 1,645 per sq ft
943 sales
Jun 2026
AED 1,676 per sq ft
1,461 sales
Mar 2026
AED 1,574 per sq ft
2,341 sales
Dec 2025
AED 1,516 per sq ft
2,615 sales
Sep 2025
AED 1,507 per sq ft
2,540 sales
Jun 2025
AED 1,465 per sq ft
2,150 sales
Mar 2025
AED 1,532 per sq ft
1,194 sales
Dec 2024
AED 1,613 per sq ft
682 sales
Off-plan sales registered with the Dubai Land Department.
Questions about this project
Which developer is building Eira Residence?
Neoterra. The building is in Dubai Production City.
How much is due before handover?
40% of the price. At the from price that is AED 55,000 on booking and AED 165,000 during construction. AED 330,000 is due at handover. Separately, the 4% DLD fee comes to AED 22,000; ask when it is due.
Is the payment plan fixed?
The listing gives 10 / 30 / 60, but the listing also shows four steps of 10%, 30%, 10% and 50%. Confirm the steps on the sale agreement.
How does the price compare with the area?
The from price is 6.2% below 266 similar studio sales in International Media Production Zone (12 months to October 2026).
What sizes are on offer?
Studios of about 350 sq ft and one-bedroom homes of about 700 sq ft.
Can foreigners buy here?
Yes. The listing gives the ownership as freehold, so foreign buyers can own outright.
