New homes in Reef 996 start at AED 692,000; keys are due Sep 2028; you pay 10% to book, 40% while it is built and 50% at the keys.
In the 12 months to Oct 19, 2026, Dubai Land Department recorded 88 off-plan sales of studio apartments of 276 sq ft to 414 sq ft in Reef 996. Their median price is AED 1,727 per sq ft (about AED 691,000 at 400 sq ft). This project's from price is AED 1,730 per sq ft (AED 692,000 for its smallest home, 400 sq ft), about the same.
Keys
Sep 2028
The developer's handover date
Payment plan
10 / 40 / 50
10% to book, 40% while it is built, 50% at the keys
Bedrooms
Studio to 3 beds
Sizes
400 to 1,369 sq ft
Ownership
Freehold
Property types
Apartment
Registration fee
4% of the price
Paid to the Dubai Land Department
Details from the developer, as of Nov 1, 2026. They can change; ask us to confirm before you book.
Dubai Land Department register
From price per sq ft
AED 1,730 per sq ft
Similar off-plan homes: AED 1,727 per sq ft
RERA project
4062
Check it in Dubai REST, the Dubai Land Department's official app.
Built
0%
Waiting to start. DLD register, Jun 12, 2026
Completion on the register
Sep 2028
DLD shows only the current date, so we can't tell whether it has moved before.
Escrow account
بنك أبوظبي الأول ش.م.ع.
The bank that holds your payments
Paying for it
You pay 10% when you book, 40% as the building goes up, and 50% when you get the keys.
AED
When
Stage
Share
Amount
Now
Booking
10%
AED 69,200
Feb 2027
While it is built
5.7%
AED 39,543
May 2027
While it is built
5.7%
AED 39,543
Jul 2027
While it is built
5.7%
AED 39,543
Oct 2027
While it is built
5.7%
AED 39,543
Jan 2028
While it is built
5.7%
AED 39,543
Apr 2028
While it is built
5.7%
AED 39,543
Jun 2028
While it is built
5.7%
AED 39,543
Sep 2028
Keys
50%
AED 346,000
Booking payment, 10%
AED 69,200
Dubai Land Department fee (Oqood), 4%
AED 27,680
Cash you need to bookThe developer pays the broker, so there is no buyer's fee.
AED 96,880
The dates are our estimate: we spread the construction share evenly between now and the keys. The developer's real dates follow the building work, so they can move.
Your payments go into the project's escrow account, which RERA watches, not straight to the developer.
Before you buy
Pay into the project's escrow account only.
This project's escrow account is at the bank named on the register above, watched by RERA. Pay into that account, never to a person.
Budget for the service charge.
Buildings in this area paid a median of AED 15 per sq ft a year in 2023, from 6 buildings on the Dubai Land Department register. For the smallest home (400 sq ft) that is about AED 6,000 a year.
Register the sale with Oqood.
The Land Department records off-plan sales in its Oqood register. Until your sale is on it, the home isn't in your name.
Is the price fair?
Dubai Land Department recorded 88 off-plan sales of studio apartments of 276 sq ft to 414 sq ft in Reef 996, from Oct 20, 2025 to Oct 19, 2026. Here is what they sold for, and where this project's from price sits.
Dubai Land Department recorded 88 off-plan sales of studio apartments of 276 sq ft to 414 sq ft in Reef 996, from Oct 20, 2025 to Oct 19, 2026. Here is what they sold for, and where this project's from price sits.
Median price AED 1,727 per sq ft
AED 1,406 to AED 1,480 per sq ft
1 sale
AED 1,480 to AED 1,554 per sq ft
1 sale
AED 1,554 to AED 1,628 per sq ft
13 sales
AED 1,628 to AED 1,702 per sq ft
19 sales
AED 1,702 to AED 1,776 per sq ft
24 sales
This project's from price is in this band.
AED 1,776 to AED 1,850 per sq ft
19 sales
AED 1,850 to AED 1,924 per sq ft
10 sales
AED 1,924 to AED 1,998 per sq ft
1 sale
AED 1,406 per sq ftAED 1,998 per sq ft
This project AED 1,730 per sq ft
Half of the sales sold for AED 1,647 to AED 1,788 per sq ft
The median is the middle sale: half sold for less, half for more.
Show as tableShow as chart
Price per sq ft
Sales
AED 1,406 to AED 1,480 per sq ft
1
AED 1,480 to AED 1,554 per sq ft
1
AED 1,554 to AED 1,628 per sq ft
13
AED 1,628 to AED 1,702 per sq ft
19
AED 1,702 to AED 1,776 per sq ft
24
AED 1,776 to AED 1,850 per sq ft
19
AED 1,850 to AED 1,924 per sq ft
10
AED 1,924 to AED 1,998 per sq ft
1
The 3 closest sales
Picked from the 88 similar sales above, closest in size to this project's smallest home.
Aug 2026AED 743,000AED 1,861 per sq ftREEF 996, 399 sq ft
Aug 2026AED 693,833AED 1,738 per sq ftREEF 996, 399 sq ft
Jul 2026AED 728,553AED 1,825 per sq ftREEF 996, 399 sq ft
Sale prices from Dubai Land Department, Oct 20, 2025 to Oct 19, 2026. Off-plan sales only, of the same home type, bedrooms and size band.
What similar homes sold for
The median price of off-plan homes with the same number of bedrooms that sold in Dubai Production City in the 12 months to Sep 30, 2026. The smallest type is checked at the from price.
Type
Off-plan median
Sales
Against similar sales
Studio apartmentFrom AED 692,000 here
Off-plan medianAED 701,000AED 1,645 per sq ft
Sales943
In line with 88 similar sales
1-bed apartment
Off-plan medianAED 1,109,000AED 1,353 per sq ft
Sales1,006
2-bed apartment
Off-plan medianAED 1,589,000AED 1,275 per sq ft
Sales378
3-bed apartment
Off-plan medianAED 2,175,000AED 1,274 per sq ft
Sales78
Sale prices from Dubai Land Department, Oct 1, 2025 to Sep 30, 2026. A median needs at least 30 sales.
Rent and yield
Gross yield at the from price
5.8%
Typical for similar ready homes
9.8%
Median rent of studio apartments in Dubai Production City
AED 40,000 a year
Rent contracts counted
1,502
Rented between
Apr 1, 2025 and Mar 31, 2026
Studio apartment
AED 40,000 a year
1-bed apartment
AED 63,000 a year
2-bed apartment
AED 85,000 a year
3-bed apartment
AED 160,000 a year
Gross yield is a year's rent before costs, as a share of the price. At the from price: AED 40,000 ÷ AED 692,000 = 5.8%. The home earns nothing until the keys, and new buildings often rent for more than older ones.
Rents come from Ejari, Dubai's register of rent contracts: new residential contracts in the area, all buildings. A median is the middle one: half are lower, half higher.
On your doorstep
Jumeirah Golf Estates Metro Station4.4 km, 21 min driveMetro station
Victory Heights Primary School2.1 km, 8 min driveSchool
Dwight School Dubai2.7 km, 8 min driveIB school
JSS International School4.4 km, 13 min driveIndian school
Reef 996 is a Reef Luxury Developments building in Dubai Production City, with studios to three-bedroom homes from AED 692,000 and a listed handover of September 2028. Its from price is in line with 88 studio off-plan sales in the building over the 12 months to October 2026, and half the price is due at handover.
The Dubai Land Department lists 88 studio off-plan sales in Reef 996 between October 2025 and October 2026. The from price per square foot is in line with their median. Ask for the price per square foot of your unit.
The plan is 10% on booking, 40% during construction and 50% at handover. At the from price that is AED 69,200, then AED 276,800 during the build and AED 346,000 at handover, listed for September 2028. The Land Department fee is 4% of the price, about AED 27,680 at the from price.
The developer lists outdoor-cooled garden lounges and outdoor-cooled sunken balconies. Ask how the cooling works and what it adds to the service charge. Kitchens have Bosch appliances, bathrooms Grohe fittings and windows Gutmann aluminium frames. The listing gives sizes of 400 to 1,369 sq ft, but the developer's text mentions three-bedroom homes of about 1,899 sq ft, so check your unit's plan.
Shared facilities listed include an infinity pool, a kids' pool, a gym, a CrossFit area, yoga and Pilates studios, cinema areas, barbecue zones, a climbing wall and courts for padel, basketball, cricket and badminton. By our map, Mediclinic Meaisem is about 550 m away and Jumeirah Golf Estates about 1.8 km. Victory Heights Primary School is about 2.1 km away, and Jumeirah Golf Estates Metro Station about 4.4 km, around 9 minutes by car.
The developer's plans. Sizes and layouts can change; ask us for the plan of the exact unit you're looking at.
1 BR
2 BR
3 BR
Studio
How prices moved
Median price of studio apartments in Dubai Production City, over the 12 months to each dateUp 2% from Dec 2024 to Sep 2026.
Dec 2024AED 1,613 per sq ft
Sep 2026AED 1,645 per sq ft
Show as tableShow as chart
12 months to
Median price
Sales
Sep 2026
AED 1,645 per sq ft
943 sales
Jun 2026
AED 1,676 per sq ft
1,461 sales
Mar 2026
AED 1,574 per sq ft
2,341 sales
Dec 2025
AED 1,516 per sq ft
2,615 sales
Sep 2025
AED 1,507 per sq ft
2,540 sales
Jun 2025
AED 1,465 per sq ft
2,150 sales
Mar 2025
AED 1,532 per sq ft
1,194 sales
Dec 2024
AED 1,613 per sq ft
682 sales
Off-plan sales registered with the Dubai Land Department.
Questions about this project
Which developer is behind Reef 996?
Reef Luxury Developments. The building is in Dubai Production City and the listing gives it as freehold.
Is the from price in line with recent sales?
Yes. It is in line with the median price per square foot of 88 studio off-plan sales in this building over the 12 months to October 2026.
What is left to pay when the building is handed over?
Half the price: AED 346,000 at the from price, after AED 69,200 on booking and AED 276,800 during construction.
How do the cooled balconies work?
The developer says the garden lounges and sunken balconies are cooled for outdoor use in summer. Ask how the system runs and what it adds to the service charge.
What brands go into the homes?
Bosch kitchen appliances, Grohe bathroom fittings and Gutmann aluminium windows.
What can I reach nearby?
By our map, Mediclinic Meaisem is about 550 m away, Jumeirah Golf Estates about 1.8 km and Victory Heights Primary School about 2.1 km.
