Booking is cheap with them: none of their plans asks for more than 10% up front.
They tend to price below the resale market: 3 of the 4 projects we checked start below the usual price per square foot of similar homes sold through Dubai Land Department, typically by about 11%.
Their plans leave most of the bill for the end. In 3 of 4, half the price or more is due on handover, so less of your money sits in a building that isn't finished.
Their record
Dubai Land Department lists no finished projects for Nuri Living yet, and 3 under construction.
These counts include the project companies registered behind Nuri Living, as developers in Dubai often set up one per project.