Their plans leave most of the bill for the end. In 4 of 4, half the price or more is due on handover, so less of your money sits in a building that isn't finished.
They tend to price below the resale market: 3 of the 4 projects we checked start below the usual price per square foot of similar homes sold through Dubai Land Department, typically by about 15%.
Most of what they build is in Dubai Marina: 2 of their 4 projects.
Their record
Dubai Land Department lists no finished projects for London Gate yet, and 3 under construction.
Prices and payment plans
What they cost
Their cheapest homes start from AED 970K.
How you pay
The plan you'll see most often from them is 10 / 30 / 60, in 2 of 4 projects: booking first, then construction, then handover.